WIMI Swings to RMB 190 Million Loss as AR Ad Revenue Drops 27%
WiMi Hologram Cloud reported a first-half net loss of RMB 190.1 million as advertising revenue fell 27.3% and short-term investments turned sharply negative.
WiMi Hologram Cloud (WIMI) reported a net loss of RMB 190.1 million (USD 27.9 million) for the six months ended June 30, 2026, against net income of RMB 126.3 million a year earlier, in a management discussion filed with the SEC on Form 6-K. Total revenues fell 27.3% to RMB 136.8 million (USD 20.1 million) from RMB 188.2 million, while a swing from investment income to investment loss drove the bottom line deep into the red.
